There is a story about the old shopkeeper on Main street who placed a grand-father clock in the front window of his store. Over the years the shopkeeper noticed that a distinguished-looking man would walk by the store everyday at noon, pause in front of the grand-father clock... pull out a pocket watch... and carefully set the time.
One day the shopkeeper's curiosity got the best of him. When the gentleman paused in front of the grandfather clock, the shopkeeper ran out of the store and asked the man why he set his watch each and everyday.
The man smiled and replied: "I am the foreman at the town mill, I blow the quitting whistle at 5:00 each day and I want to be sure it goes off exactly on time"
The old shopkeeper gave him a startled look and then burst out laughing. The man stepped back and asked indignantly, "What is so funny?"
"I am sorry," replied the shopkeeper. "I didn't mean to be rude. But I just had to laugh. You see, all these years I have been setting my grand-father clock to your 5:00 whistle!"
Moral of the story: We copy others, others copy us and all too often we assume that the people we are copying have the right answer. We assume we are copying the right people!
From: Copycat Marketing 101 by Burke Hedges
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